The best content always has one thing in common. It makes you think “Hell yes!”

When I am looking for a solution to a problem and I find the perfect blog post that breaks it down step-by-step, it makes me think: Hell yes!

That is what ultimately makes me share the article or even buy the product if it’s selling something.

What triggers a purchase is normally an emotional response, not a logical one. That is exactly what this book is about: the trigger.

Influence: The Psychology of Persuasion will take you into a journey that will teach you the 6 universal principles to persuade and have success in every goal you have. It’s truly life-changing. Grab a copy here (audiobook free) or use your Blinkist app to get the most important parts of this book.