Semantic change is defined as the transformation or evolution of the meaning of a word, in such a way that the new meaning is often completely different from the original.

But why the hell are we talking about linguistics here?

What crosses your mind when you think of the word “ninja”?

Probably a sneaky, skilled and lethal Japanese mercenary, like the one you could find in one of Tarantino’s movies.

I have bad news for you: when that image comes to our mind, our age is revealed, we are outdated, elderly, ancient, hopefully, experienced.

In one word, old, we are not “the new generation” anymore.

People from the generation-Z do not have that same mental image, instead, their most likely thought is a young American gamer with bright-colored hair.

And maybe in 30 years that will be the case for a majority of the population. If you don’t believe me, google “ninja”.

Pro gamers are the new rising stars.

In August 2014, Amazon bought the streaming platform Twitch for $1 billion. Competitors during the bidding were Google, Yahoo, and others.

Does a billion USD sound too much for a platform dedicated to video streaming of video games?

Then you probably didn’t know about the 15 million unique users that Twitch had in 2017, with SuperData research recently revealing that Twitch had overtaken in the number of users to companies such as Netflix and HBO.

You probably have a bit more respect about gaming streamings, and this is without knowing about Twitch’s Chinese homologous, which I will leave for another day.

e-Sports are the future sensation, and the future is here.

Subscribe to our newsletter to be the first to get our new content.