The fact you are reading this still blows my mind to this day. I started Valdour as my personal blog, sharing how I dropped out of college and my best advice on personal finance. As of today, it is a robust publication with thousands of followers worldwide.
With this letter, I’d like to share with you our vision and goals for 2018, as we are changing some things and adapting others regarding how we create content.
First, we want to be much more intentional. That is why now our bio has changed:
“Valdour is a digital publication that covers everything from young entrepreneurship and lifestyle to college alternatives and financial freedom“
Second, we are changing how we will produce most of the content, and that is with video. We are pivoting 90% of our efforts to it. Why? Let me share with you how the past 2 months have been:
We started testing Facebook Video last November, publishing a short video where a few millionaires talked about college. That video exploded getting 10+ MILLION views, and we grew from 2,000 to 28,000 followers. You can watch the video here in case you missed it.
Then, we crafted another one to get you pumped with motivation for 2018 and in less than 3 weeks, it got 1.3 MILLION views. Here’s a link to it. And 2 days ago we published another one with 200,000 views already, click here to watch.
To give you more perspective, the best month we had so far with our website was 120,000 pageviews, and we got nearly 100 times the reach with just 2 videos, that’s amazing! We are communicating the same message much more efficiently to much more people.
So, the obvious question: is Facebook the best way to follow us? Absolutely YES! And don’t worry, we will also keep publishing written content to Facebook thanks to Instant Articles.
But you know, the Facebook algorithm does not always show all of the content that you love, so to get the most of Valdour here’s what you can do:
1. Go to the Valdour Facebook Page and tap the “Follow button”.
2. Select “See first” and edit your notifications for posts. That’s it!
Our heart and soul is on curating the best content for you, stay tuned for what comes next.
I can’t thank you enough for your support.
With sincere appreciation,
Jay