If you ever had to get prescription lenses made for a nice pair of glasses, you know the pain of getting it with a bill triple what the frames cost.

Not anymore.

Take a look at Project Lobster, a startup based in Barcelona that aims to revolutionize the optical industry forever.

Top-notch quality and affordability, for just 97€ (around $110).

(remember that these are prescription lenses, not the regular ones)

Every frame is designed in collaboration with local artists with military-grade materials…

Custom made, fitted and tested.

Say goodbye to overpriced lenses.

I can’t wait to pay them a visit this week in our retreat to Barcelona…

Stay tuned.

In the meantime, feast your eyes: