International man of mystery Alex Hawkers did it again.
After selling his shares in Hawkers for an undisclosed amount (8-figures for sure), he has started investing in other businesses.
Last summer, we saw that he bought a big-ass yacht and then we realize that he was getting paid around 70,000€/week by renting it.
And a few weeks ago, he announced that Neon Coco, a brand that we have seen influencers promote pretty heavily, is his company.
The brand has already exploded.
Neon Coco is a fast-paced fashion brand for women that will have one hundred new designs every week.
You read that right.
Aimed at young women, the first idea was to lease a state of the art mansion in Beverly Hills and fly a dozen influencers from Spain including Jessica Goicoechea (1+ million followers)
They plan to sell 20 million in the first 6 months and ship 100.000 orders per day in 2 years time.
Look, Alex went from $300 to $200,000,000 with Hawkers, so…
Here are a few posts of the time they are having in Beverly Hills:
Don’t say that we didn’t warn you…